[PEACE IN THE WILD]
Peaceful Brand Identity and Web Design for Black Outdoor Recreation Group
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Brand Identity
Web Design
Print Design
Social Media Content
Illustration
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Adobe Illustrator
Adobe Photoshop
Squarespace
Procreate
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December 2022
Taylor Crenshaw is bridging the gap between Black people and outdoor recreation with her organization, Peace In The Wild. She has created a community for POC to have access to welcoming outdoor spaces while healing through nature.
After connecting with Taylor and her mission, we established the company’s core values and developed a strategy to help reach the targeted audience. Peace In The Wild is all about community, adventure and peace. For the logo design, we landed on a minimal landscape to set a peaceful atmosphere complemented by warm browns and a natural font pairing. The goal was to create a simple yet organic design that captures the essence of wellness and outdoor experiences.
To increase newsletter signups and promote upcoming events, we finalized the project by developing a website.
