A flower collection designed for women, by women. The owners of GC Global asked me to create a brand identity, packaging and product design for a collection of ten strains.

After learning about the vision for the collection, my first thought was to create a brand that embodies a mental escape to paradise. This product offers a relaxing effect, and I wanted the visual identity and packaging to reflect that. Featuring a graceful flowing hand written logo, line drawings of palm leaves, metallic finishes, and matte glass jars.

Developing a naming strategy for each strain was an additional part of the project. I decided on playful names such as Bubbly OJ (Sativa), Sunset Sangria (Indica), and Purple Rain (Hybrid) to reflect the effects of each strain type.

To finalize the project, I created various marketing assets such as makeup pouches, keychains and a bi-fold sales brochure wrapped up the completion of this project.