[GELATO PURE WATER]
Playful Packaging for Mountain Spring Water Aluminum Cans
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Packaging Design
Product Design
3D Modeling & Rendering
Marketing Collateral
Art Direction
Product Photography by Kait Kolksy
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Adobe Illustrator
Adobe Photoshop
Adobe Dimension
Adobe InDesign
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May 2024
The owners of Gelato Pure Water brought me on to create fun and vibrant packaging for their mountain spring water beverage— the perfect beverage for those who enjoy a party vibe, minus the alcohol.
Working with the brand’s established guidelines, I designed the 12oz aluminum cans, packaging design, 12-pack boxes, and 24-pack shipper trays. I also had the opportunity to work closely with the distribution team, ensuring each detail aligned with the food and beverage requirements.
After several rounds of testing and refinement, we finalized a vibrant, playful look that stands out on the shelves. The packaging also caught the attention of some major sponsors at prominent SoCal festivals, including Boots in the Park, SoCal Taco Fest, Beach Life Festival, and Bay Fest San Diego.
Creative Direction
For the launch of the company's “nostalgic dupe” t-shirt collection, I led the creative direction for the campaign photoshoot—overseeing concept development, designing some of the t-shirts, creating the shoot treatment, casting models, booking the studio, and even stepping in as a model.