Peace in the Wild is an outdoor recreational group dedicated to encouraging Black people across the global diaspora to explore, connect with, and protect the natural world through outdoor activities. With monthly adventures such as community clean-ups, hiking, wellness retreats, and more, the organization strives to foster a deeper connection with nature and each other.

The organization is built on the principles of exploration, community, and love, which are at the heart of the brand identity. Our creative goal is to evoke a sense of welcome and comfort through gentle, curved fonts and a warm, nude color palette.